Our identity

People gathered around something precious.

The corporate mark is the principal public symbol of the Foundation. It carries the philosophy in visual form.

BMF corporate identity

The four figures

They represent people, communities and generations. No figure dominates another. Raised arms may mean celebration, welcome, victory, praise, participation and shared joy. Transformation happens through participation — not one powerful person standing over others.

The gold centre

Human worth, potential, purpose, talent, possibility, achievement and excellence. The precious value that may already exist even when circumstances obscure it. The Foundation gathers around that value. It does not create it. It recognises it.

The implied circle

Community is not merely where programmes happen. Community is part of the solution. Our preferred approach: with communities, not merely for communities.

Navy

Trust, authority, institutional strength, responsibility, depth and continuity. The dominant colour.

Red

Life, energy, courage, action, sacrifice and warmth. Used to add pulse, not to overwhelm.

Gold

Value and excellence. Used with restraint — discovered, never sprayed everywhere.